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I'm pretty sure these are some of the most important things you want from your work
Great clients who respect what you do for them and pay for quality.
People who see the value in your thinking and expertise.
Projects you enjoy working on a lot.
All of them consistently knocking on your door.
Your website plays a big role in making that happen
It helps people feel confident they're choosing the right architect for one of the most important decisions of their life.
And they don’t decide that from images alone. What you say and how you say it plays a huge role in this too.
BUT WE HAVE A PROBLEM
Words on most architectural websites...they’re an afterthought
Most lead with images. Fair enough. Your work is visual.
Many lead with you first. And a good amount has lots of jargon.
Then on top of this:
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Your message is not clear.
Your copy feels like decoration.
Your tone feels formal, not human.
You talk about process, not about benefits.
Your project pages are just pictures, not stories.
Your website talks about the practice, not the client.
Your words are written for peers, not the people you want to work with.
And you end up with a polished website that potential clients admire but don't feel invited into.
WHAT IF
We take your incredible work and support it with words that make potential clients say: "Let's call them. I want to work with them."
Because here's what good words actually do.
They make people trust you more.
They make people feel understood.
They make people think "this is exactly who I'm looking for."
They make people feel like they've already made the right decision.
Words have power.
Support your great work with the right ones, and they'll help you:
Get great clients who respect your work and pay for quality
Most architects are brilliant at design.
But they weren't trained to write about it.
So their website ends up sounding like everyone else's.
The right words really can change who walks through your door.
Get people to see the value in your thinking and expertise
You make hundreds of decisions on every project.
But if your website doesn't show that, clients can't see it.
Put your thinking into words, they see the 'why' behind your work.
And that's when they think: "This person truly gets it. I trust them."
Get projects you actually enjoy working on
The right words tend to attract the right people.
People who value your process and respect your work.
People who don't just want a building, they want your thinking.
That's when work starts to feel less like a job and more like a partnership.
This is for you:
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If you want prospects to think, "They are definitely my cup of tea, let's call them," and they actually do it.
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If you want a partner who understands the industry and writes like a human.
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If you want your personality on the page, not just projects on a grid.
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If you want clients to see you put them front and centre.
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All of the above of course.
This is not for you:
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If you want to keep the "generic" voice like: "We are an innovative, award-winning firm…".
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If you'd rather your website speaks to peers than to potential clients.
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If you want a website that talks about you, not about your clients.
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If you prefer a website that informs rather than connects.
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All of the above of course.
PROJECTS
Website copywriting examples
Website copy
"Maja, you've smashed it! It took us a moment at first as it's quite different to what we have but the more we read it, the more we liked it. You've nailed the direction and the level of detail whilst keeping it clear and simple is fantastic. We were reading it thinking "we'd hire us"."
Website copy
Client: Nadia Riley | Architect
Industry: Architecture, Animal space design
"Before working with Maja, my website was aesthetically beautiful, but it lacked structure and clarity. As an architect, I know how to design spaces, but I had no real understanding of how to structure a website, how clients look for information, or how to present services in a way that guides them through the process. Maja brought exactly that missing layer."
Project stories
Client: Ian Armstrong, Director, ARCO2 Architecture Ltd
Industry: Architecture
"The clarity stood out right away. You captured the essence in simple words that clients would understand, which made it easy for us to move ahead. The whole process felt straightforward and it helped us see our work from a different angle. If another practice is unsure, we would say give it a go."
Project story
Client: Lance Cayco, Owner & Co-Founder, F9 productions Inc.
Industry: Architecture
"I wanted a fresh perspective and the new version delivered that. It read like a real story and was far more engaging than our earlier copy. It also changed how I see the work. It felt much more clearer at the same time. This approach can help architects show their value in a way people actually feel."
Project story
Client: Graeme Jacobs, Director, Jacobs Architects Ltd
Industry: Architecture
"I wanted a second opinion from someone who understood this work. The rewritten story stood out because it flowed well and removed the technical noise. This kind of storytelling can help architects see their own work through a clearer, client focused lens, which is hard to do on your own."
TESTIMONIALS
Trusted by creatives like you
Giorgia Lardner
Commercial Kitchen Designers
Cooper8
"The more we read it, the more excited we became. That proper, gut-level excitement when you know something is great. She’d captured exactly what we’d been trying to say but hadn’t quite been able to articulate: you have a problem, we can fix it. It feels confident, clear, and genuinely like us. We didn’t need any revisions. She nailed it first time."
Nadia Riley
Architect for animal facilities
Animal space design
"Working with Maja on my website copy was an excellent experience, both professionally and personally. She brought a strong, logical structure to the entire website. She simplified the language so the work becomes clear and understandable for anyone. She shifted the focus from “what I did” to the benefits and solutions clients receive."
Graeme Jacobs
"I wanted a second opinion from someone who understood this work but was not involved in my website. The rewritten story stood out because it flowed well and removed the technical noise. This kind of storytelling can help architects see their own work through a clearer, client focused lens, which is hard to do on your own."
Lance Cayco
"I wanted a fresh perspective and the new version delivered that. It read like a real story and was far more engaging than our earlier copy. It also changed how I see the work. It felt more ethereal and clearer at the same time. This approach can help architects show their value in a way people actually feel."
Ian Armstrong
"The clarity stood out right away. You captured the essence in simple words that clients would understand, which made it easy for us to move ahead. The whole process felt straightforward and it helped us see our work from a different angle. If another practice is unsure, we would say give it a go."
Francesco Flomin
Premium CGI for Real Estate Developers, High-End Interior Design, Sublime Zero
PROCESS
This is how we work together on writing a website copy
01
I send you a questionnaire
Not a "who you are and what you do" exercise. Questions that pull out your personality, your human side, and the 'why' behind your work.
02
We schedule a Zoom call
A focused session on how you position yourself and who your website is really for. At the end I have all the info I need to start writing. You can relax.
03
I write your
copy
I write your copy, then I send it to you, then you give me your feedback, and I update it until you're fully satisfied.
04
You get your
copy
Delivered in a clean wireframe format, ready for your designer or ready for you to do it yourself. You're good to go.
Service 1
Write (or rewrite) my website copy
If you want a website where potential clients feel so understood, so seen, that picking up the phone feels like the most natural thing in the world.
What you get
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Homepage + up to 5 subpages
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Basic SEO (titles, meta, H1, H2, p,…)
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2 sets of revisions
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Delivered in a wireframe you can use straight away
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Or hand it over to your web designer
Timeline
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3–4 weeks
Investment
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£2,750
If you need more pages I'll create a customised offer.
Service 2
Write (or rewrite) my project descriptions
If you want project descriptions where potential clients don't just see a building, but see themselves in it. They think "this could be mine." And they reach out.
You can choose from
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Basic rewrite (~300 words)
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Full narrative (~400–600 words)
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Deep case study
Timeline
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1–2 weeks
Investment
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£100–£150: Basic rewrite
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£150–£250: Full narrative
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£250–£400+: Deep case study
If you need more project stories I'll create a customised offer.
SERVICES
Website copywriting services
FAQ
Frequently asked questions about website copywriting
The most time you'll spend is answering the questionnaire. I recommend doing it in chunks. As one client said: "Wow, this is really comprehensive." And after they finished: "It was actually really useful going through those questions." Then we have one Zoom call of about an hour. After that, I take it from there.
Because that's why the questionnaire is so important. It's the foundation of everything we do. Your answers, your words, your way of thinking. I just shape it into something your clients can feel.
Absolutely. Human doesn't mean casual. It means your clients feel like they're talking to a real person, not reading a brochure. The most trusted professionals in the world communicate that way. And that's exactly what makes people want to work with you.
Then we fix it. You get two rounds of revisions and I won't stop until it feels right.
Yes. If you want to try it out, we can start with just the homepage and I'll align the price to that.
Yes. Everything is done remotely so location doesn't matter.
The right words tend to attract the right people. What I focus on is making your website speak clearly to the clients you actually want to work with, not just anyone. That usually leads to better enquiries, because the right people recognise themselves in what you're saying. But it also depends on other things like your offer, your work, and how you show up. What I can make sure of is that your website is doing its job properly.
Why I'm the right person to help?
You didn't become an architect to write about architecture. You became one to design spaces that change how people live and work.
But somewhere between the drawings and the deadlines, the words got left behind. And your website ended up sounding like everyone else's.
That's where I come in:
I spent 13 years as an architect. I know what goes into every decision. The constraints, the compromises, the thinking no one ever sees.
But I also know what your clients are feeling when they land on your website. What they're hoping to find. What makes them feel confident enough to reach out.
I bring both worlds together.
I take everything that makes your work brilliant and turn it into words your clients actually feel. So you can focus on what you do best. And trust that your website is doing the rest.
Now you have three choices
01
Your website copy already does the job. Great, you don't need me.
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You're not sure if your copy is working. Get a free 10-minute audit for your own website copy.
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You know your copy isn't working. Let's fix it together.
Here's how to start
Fill out this short form. I'll reply within 24 hours with next steps.
If it's easier, just send me an email.
maja@architectandmarketing.com
Or a DM on LinkedIn is good too.
Connect on LinkedIn →
Also, find me on LINKEDIN, say hi, and I’ll reply.
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